Do we match?

About AmNa

and who is the man behind it?

Welcome to AmNa Consult – Your Bridge Between North America and Europe

AmNa Consult GmbH is a founder-led strategy boutique based in Munich, with a trusted partner entity in Toronto. The name AmNa stands for Alexander Muhr North America – reflecting not only the founder’s origin, but also our core identity: bridging transatlantic markets and business cultures.

Founded by Alexander Muhr – an internationally connected entrepreneur with over 20 years of experience in healthcare, consumer goods, and digital transformation – we guide companies through phases of strategic growth, market change, and cross-border expansion. With full business capability as both an EU citizen and a Canadian Permanent Resident, Alexander enables flexible leadership on both sides of the Atlantic.

Our services include:

• Digital transformation and sustainable innovation
• Go-to-market strategy for new markets
• Interim leadership and change management
• North American market access and C-level business matchmaking

We are defined by hands-on execution, clear strategic focus, and a trusted executive network spanning boards, family offices, and industry leaders. Transparency, entrepreneurial thinking, and the ability to build trust – even in complex environments – form the foundation of our work.